Your Summer Identity Shift: The 90-Day “I Am” Reset
It’s easy to get stuck in cycles.
You start strong with a workout program…
You prep a few healthy meals…
You even crush week one.
But by week three? You’re saying things like:
“I always fall off.”
“I’m just not that disciplined.”
“I’ve never been able to stick with it.”
That voice? That’s not your reality.
That’s your identity talking – and if you don’t change it, your results won’t stick either.
Why Summer Is the Perfect Time for Your 90-Day Identity Reset
Summer gives us natural momentum: longer days, more movement, lighter foods, fewer layers.
It’s a fresh season – both literally and mentally. That makes it the ideal window for a 90-day reset.
Why 90 days? Because identity isn’t changed overnight. It’s built through repetition and proof. And 90 days gives you both – with enough time to build the evidence of your new self.
The Neuroscience Behind “I Am”
Your brain is always working to stay consistent with who you believe you are – even if that identity is outdated, limiting, or borrowed from your past.
According to research in Behavioral and Brain Sciences, the brain uses predictive coding – meaning it will literally filter your experiences based on what it already believes about you (Clark, 2013).
If you believe you’re “not consistent,” your brain will subconsciously seek evidence to confirm it.
But if you consciously rewrite that belief, your brain starts looking for new proof.
Your Summer Shift: How the 90-Day ‘I Am’ Reset Transforms Habits
Step 1: Pick 1–2 Core Identity Statements
Choose identity-based declarations that reflect the person you want to become. Keep them short, emotional, and in the present tense:
- “I am a person who moves daily.”
- “I am someone who follows through.”
- “I am calm in chaos.”
- “I am committed to my health.”
🧠 Design Tip: Use sticky notes or phone widgets with your “I Am” statement. Place them on your bathroom mirror, fridge, and lock screen for constant exposure.
Step 2: Anchor It to Daily Action
Attach your identity shift to a daily action that reinforces it. Small, repeatable habits build the evidence your brain needs to believe it.
Example:
“I am someone who moves daily” → 10-minute morning walk.
“I am someone who keeps promises” → Log your KEPT app daily streak.
💥 Bonus Tip: Use the KEPT App to track 90 days of promises under your selected pillar (Movement, Nutrition, Mindfulness, etc.) for habit reinforcement.
Step 3: Speak It Before You See It
Every morning, say your identity statements out loud.
Say them again during moments of challenge – especially when you want to quit.
This rewires your subconscious through self-directed neuroplasticity (Creswell et al., 2007).
Your Identity Is Always Evolving - Make It Intentional
You’re not stuck. You’re just running on an outdated program.
The “you” who always quits, who can’t be trusted to follow through, who feels overwhelmed and underprepared – that version? Doesn’t have to lead this summer.
Instead, create proof for a better you.
Declare who you are.
Act like it – before it feels natural.
Then keep going.
In 90 days, your brain won’t just believe it.
It’ll be it. 💥
Want a Tool to Help?
Download the 90-Day Identity Shift Tracker and start logging your daily promise streaks today. You can also track this directly in the KEPT app—the habit-building platform designed to help you keep your word to yourself.
👉🏼 CLICK HERE TO DOWNLOAD THE PDF TRACKER
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Let this summer be the one where it all changes—not because you set a goal… but because you committed to your 90-Day Identity Reset and became someone new.
Let’s keep it goin’, my friend. 👊🏼💙 Let’s keep it goin’, my friend. 👊🏼💙
